the Red flame battlefield

yangcheng evening news reported on June 4, yesterday, one called the sky scourge of Hollywood science fiction disaster film released in the country. When the movie preview in Guangzhou, audiences generally felt that this was "the avatar VFX team" making Hollywood movies under the banner in addition to Visual effects, meagre content, also is nothing more than an alien invasion of Earth, conventional action of a human catastrophe. In fact, the horizon catastrophe as early as November last year, landed overseas cinema, does not cause too much fanfare. The Tablet is not the first division was introduced as a vast traffic in Hollywood two or three streams of work in mainland China, before the suicide squad, and the Red flame of the battlefield, with the fatal journey, shayu and those in Hollywood films such as, but its high box office in the Chinese market. This phenomenon also reflected this kind of "film" living conditions in China, as well as domestic viewing tastes of the audience is not yet ripe. Film critics who completed the successful "blue collar large" to describe this type of work, we also wish to interpret the Hollywood "blue collar" is in the Chinese market "wage earners" earned a lot of money.

noun explain

"" is not a fresh word in the domestic film market in recent years, as early as 1994 "fenzhang vast" before introducing the concept of, "the concept of" long-term presence in the domestic. These movies entering China through the "copyright buy-out" form by the China film import and export Corporation purchased overseas, foreign film distributors only for "one shot deal" will not participate in China's box office fenzhang, within the industry, such films is also called "batch". After the 1994 year, gradually shrank until 2001, after China joins the WTO commitment amounts imported in "increases to 50 within 3 years, of which fenzhang 20" markets have improved. The Mainland each year of import quotas typically 40, 20 of them are fenzhang large and 20 "country, genre, multiple styles of imported films", is the so-called "batch". Recent domestic film reying the screen of the Death squads, with the fatal journey, the bishōjo undercover team and a new release of the horizon catastrophe of this column.

choose not to sell

last month in France at the Cannes Film Festival, held, Chinese buyers snap up overseas movie crazy, leading international market price rise were domestic media widely reported. Domestic markets has been the gruel situation exists, private television companies snap up if you are not in the year to a good movie, to a large extent affected the living conditions of the company. Private enterprise buyers to tell reporters: "issued in good slice is large domestic companies ' monopoly ' case, our choice really is not much, only sell faster, increase high. "

select space does not

currently in the country, only China Film Group film import-export company and the Huaxia film distribution limited rights to the introduction of the two companies have imported. But there are many fenzhang on the two companies hands large to do, if you also want to take into account all of the tablets, o fashu. So, how they are to assist in the promotion of quotas to other parts of the company (mainly for private companies), the company responsible for the selection of films, bought and through the review of the translation, dubbing and copy Manager, advocacy work, and the shadow, Chinese in make room for quotas may share about one-fourth of box office receipts.

of batch transactions for many years by one private company buyers to reporters described the process of introduction of batch: "Berlin Film Festival, Cannes Film Festival, Toronto Film Festival as well as the United States film market, all buyers must attend several movie trade fairs every year, these tablets are also purchased at the film festival. Private movies companies in selected after good films, signed a contract with the overseas Studio, China Film Group sent to report the trial, which reported to the SARFT film Bureau review, China Film Group film import and export company granted an import notification, then after screening license, imported batches can meet at the domestic cinema with audience. "ButIn the seemingly massive movie directory, annual batch of 20 indicators, Chinese buyers of selected space is not large, "a good film, shadow and Chinese in foreign sellers directly recommended to two company personally surgeon, other private company wants to dare not even think about. Then the rest of the film is of some other countries, like Russia, and Spain, and Korea, and other places, but a good film just a few of the country each year, so buyers hand must be fast. "

audiences love Visual

" was seen on the exhibition abroad of the Death squads of the flower, hot shooting scenes, Star Sylvester Stallone, Jet Li, this is enough, almost all Chinese buyers believe that this will make me a step late, bought by others. "Mr Cheung said that for some buyers experience. This was purchased for $ 500,000 by domestic buyers of the suicide squad, in the last year, easily won a national box office of over 200 million Yuan, is one of the batches most profitable film to date.

for a Chinese audience tastes, Mr Cheung said: "Chinese audiences into the cinema as a recreation, they want to be at home watching DVD at the cinema are unable to provide Visual enjoyment. In this way, hot scenes, Visual stimulation of foreign film more attractive to them. For example, the suicide squad, there not long ago of the bishōjo agent team, what do you say these films have much pay attention to the story, I think not, but the audience is stimulated, they just met. It also provided guidance to our selection, so before the platform in a number of science fiction films, always squeeze two or three Chinese buyers bargain there. There is also a most recent example, I heard of the suicide squad 2 presale has also recently been fried Chinese buyers to the millions of dollars, the market is so hot, make make money before, so who don't want to catch a pen? "

is also a close

for Chinese buyers, successfully purchased a foreign film, whether by reviewing domestic screening, this is the introduction of most critical link in the links. Typically shadow will first organize related personnel in the film, check the film meets the review requirements of private companies, and judge the film market prospects, decide whether to issue quota; sent to Film Board after review, you may proceed with the translation work. If it goes, time-consuming about a 1.5 month.

SARFT film Bureau Marketing Director Zhou Baolin has stressed in an interview with the media: "censorship of domestic and imported Tablet tablets, Chinese situation after issuing show license can meet at the cinema with the audience. "Mr Zhang said Chinese buyers purchase films tend to be indicated in the purchase contract if not through the review, you can ask for. In 2006, who asked not to be named private buyers in the overseas market, see Catherine · Ze · film death defying acts starring Jones, the price is not expensive, as long as a hundred thousand of dollars, he bought on the spot. But come back to find Ze · role of Jones too "supernatural", but reviews, on with the sellers to advance.

"blue collar large" are very popular

of the forlorn hope of the United States box office for $ 103 million box office in mainland China of 213 million yuan; in North America were scolded the audience with the fatal journey, local box office for $ 68 million, but harvest of 150 million yuan in China high box office. In the United States film market, a box office not billions of dollars in film can be seen as failing, but in China, has billions of Yuan to be the box office grossing films. Film critics who completed the successful such batch image known as "blue collar large." As its name suggests, these two or three streams of work compared to top Hollywood works can only be considered as a "blue collar", but at home, the audience is still used to them to affix "large" label, even without publicity, they will consciously Pocket reason thought-provoking.

most favored science fiction types

the Resident Evil 4, and the key, such as the fourth, the invasive war age science fiction films, made significant box office in the Chinese market. The Resident Evil 4 in United States local only US $ 60 million in box office, as a large production of science fiction film sequel, it really was not coming. While in China, at the 3D visual form, wentewosi · Miller's appeal, this extremely tedious film away 123 million Yuan. For this kind of main Visual spectacle of Hollywood science fiction film, Chinese audiences will often take the initiative to voteTaken hold.

Bi Chenggong: I do not know the purely visual stimuli in Hollywood "blue collar large" how long can China continue the heat, but I believe there will always be weary of the day. Most Chinese viewers to go to the theater without a clear goal, in addition to movies like the transformers. Where they came to the ticket, look up, the most striking is that Visual stimuli of strongly movies, d, science fiction, having large scenes, they feel that this is the standard Hollywood blockbusters, so immediately pay to enjoy one. United States audience viewing is 7 times a year on average, 4 times if you run into the same type of Visual stimuli, the audience do not buy it, so they are becoming much more. I believe that the domestic audience, such as Visual fatigue, home-made tablets can make that kind of visual stimulation, these boring "blue collar large" also being abandoned.