007 movie in the lower

a 007 film has not been broadcast on the creation of a record under —— one-third investment will come from the film of various soft advertising of branded products. This also makes it the film on the history of one of the biggest advertising gold mine.

a person Marketing Executive from New York to confirm, based on the MGM Studios and Sony sign agreement, each want their products to companies that appear in the film, will bring up to 45 million dollars in funding for the film —— this figure is the second name of more than twice. In 2002, Lexus (Lexus), and it (Bulgari) and the United States express (American Express) three companies paid a total of 20 million dollars, by Stephen · Spielberg (Steven Spielberg) 's film minority report (Minority Report), implanted soft advertising their products.

while the next part, which is the 23rd 007 movie will not start until November next year toupai, but now, Sony has been the establishment of the brand "Ambassador", with the potential investors to establish a network.

in fact, in the TV movie soft implanted in advertising is not only recently became popular thing, according to research company information from the 2004-2009, in the United States movies, TV shows, or video games, adding product ads reached amount has reached 3 billion. Before the economic crisis, VW (Volkswagen) and its related company Porsche (Porsche) spent 210 million dollars every year to ensure that television Heroes is owned by his given name of cars.

007 series has always been a major advertising naturally. One of the most famous is 1995 and BMW (BMW) signed the agreement, starting with the golden eyes three, James · bond has been the name of cars BMW.

but in making gold merchants through advertising, while fans are worried that those ubiquitous advertising be distorted in the 007 series movie plot.